As explained above, they are both valid ways to determine KEI .. one defines popularity as clicks on advertisements, the other defines popularity as searches in a search engine. HINT: What would be an interesting column would be to compare the difference between the two to know if you are wasting organic resources on something that isn’t popular with searches, or wasting advertising dollars on something that people only search for and don’t use advertisements
Surfing the other day, I came across these thoughts from an SEO firm: A few months back Google gave users the ability to edit the results they see in a search engine result page (SERP) when they are logged into their Google account. With the “personal search” Google has effectively given SEOs a veritable gun with
We are so confident that you will notice the difference between the other tools on the market and a Professional Grade Keyword Research Tool (which must include semantic/conversation analysis) that, for the moment, we are giving it away for free. I look forward to seeing you on the inside:The Last Keyword Tool
